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Dedere: blockchain revolutionises global agricultural trade

February 19, 2018 at 11:21 AM , Dedere Deutschland GmbH
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Pictured: Michael Gütlich and Martin Brückner

 
Dedere has dedicated itself to becoming the world’s most efficient tool for agricultural trade (www.dedere.eu). The company’s credo matches this aspiration: “The Best Way to Buy and Sell Agri-commodities”. The means to achieve this are a combination of market-relevant news, analysis and prognoses of agricultural commodities, an email marketing tool, and a trading platform.

CTO and founder Michael Gütlich knows the market like hardly any other: He has decades of experience as an agricultural trader. After news, and trade and email marketing, the next step for him is crystal clear: “A decisive role in the trading of agricultural commodities will be played by smart contracts and the blockchain, both during shipping and in the quality certification phase. Therefore, both are right at the top of our tech road map.” Perfecting the supply chain is practically sewn into Dedere’s DNA. The company’s name is derived from the Latin word for “handing over”. “Many terms in the world’s agricultural languages are derived from Latin. With our name, we already show that Dedere is not just targeting the English-speaking countries”, says Michael Gütlich when describing the choice of name. 

More than 30,000 businesses have already registered at dedere.eu, and many of them actively use the Novella Agri, Dedere Emporium, or Forum Dedere modules. The startup from Seeheim-Jugenheim, near Darmstadt, will next be introducing global scaling. After English, Russian, Spanish, and Turkish will be added as platform languages. 

Martin Brückner, owner of a specialist media group based in Frankfurt am Main, joined as an investor at the beginning of this phase. The executive management primarily manages information products. “In Africa, Latin America, or Asia, even small-scale farmers, traders, and agricultural producers can use Dedere – and are no longer dependent on global agricultural trade. If that’s not a satisfying job, I don’t know what is”, says the media professional. 

The co-founder and business angel of Dedere is a wealthy Swiss private investor, who remains connected to the company as a shareholder. The Dedere management is now proceeding on an accordingly easy-going search for a globally active strategic partner or investor.  

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Dedere Team
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Press release 19.02.2018 EN

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