Spices

Saffron: simple solutions to a big problem

September 27, 2021 10:28 AM, Der AUDITOR
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TEHRAN. Saffron suppliers in Iran are losing more than 15% of added value in the export market at present. Issue is that saffron is sold in too large packages, which other countries repack and market much more successfully for consumers. Traders reckon that added value could even range two to three times higher if packaging is improved and illegal smuggling is stopped in its tracks.

It’s easy

Saffron certainly is in high demand around the world. Iran exports the spice to 70 countries. There is, however, a lot to be done as suppliers are losing out. The impact of the pandemic and infrastructure problems need to be resolved along with the sanctions and currency transfer problems for profits to rise. Traders at present identify a lack of consumer friendliness and a wrong approach to currency transfer as the most urgent problems. They call for more efficient and coordinated packaging so consumer markets can be targeted more successfully, whic

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