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Vanilla: Possible supply squeeze in German supermarkets

July 17, 2018 at 11:00 AM , Der AUDITOR
The vanilla content in the pods has fallen to as little as 0.9-1% over the last 3 years.
The vanilla content in the pods has fallen to as little as 0.9-1% over the last 3 years.
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HAMBURG. Newspapers in Germany report that vanilla suppliers are sounding the alarm bells. Supermarkets may experience a supply squeeze.

 

Suppliers refuse to sell low quality vanilla

The new crop from Madagascar is due to arrive in about three months. Suppliers currently, however, face considerable problems. The importer Bernd Hachmann states that “current supplies are limited”. Aust and Hachmann can only supply regular customers for now meaning that German supermarkets may be confronted with a supply squeeze.

Problem is that vanilla offered in the producing countries is frequently infested with mould. Hachmann explains that “we by no means wish to offer these products to our customers”.

Price surge takes the blame

Ironical as this may sound, but experts agree that the price surge for vanilla is to be held responsible for these quality issues. Market players observe that prices have increased dramatical in only seven years. While it was still possible to obtain high-quality vanilla for about 40 USD/kg in 2011, prices have now risen to 700 USD/kg. These high prices and fear of theft frequently prompt harvesting at a much too early stage. Georges Geeraerts, Chief of the vanilla exporters in Madagascar recently lamented the sharp drop in the vanillin content of the pods.

While good quality pods have a vanillin content of 1.8-1.2%, the average share has dropped by half over the last three years – to as little as 0.9-1%. Madagascar supplies 80% of all vanilla exports.

 

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