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Cranberries: capricious weather makes crop estimates difficult

December 9, 2025 at 12:15 PM , Der AUDITOR
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MADISON/QUÉBEC. Adverse weather conditions have affected the cranberry crop in both Canada and the US; opinions still differ on the extent of the damage. The global crop could increase slightly, while EU imports are significantly higher than last year.

Adverse weather conditions

According to the experts at Chelmer Foods, the 2025 cranberry crop in Québec, Canada, is almost on par with last year's – a result that has surprised many market observers given the unusual weather conditions. At the beginning of the year, above-average rainfall made for a difficult start to the growing season, followed by a prolonged dry spell in midsummer. Although these extremes affected plant development and led to slightly lower yields, these losses were largely offset by a targeted expansion of acreage. Growers who invested in new plantations and optimised management strategies ensured that Québec maintained its role as a reliable supplier in the global cranberry market.

Moderate progress in the organic segment

Organic cranberry production in Québec is showing a slight upward trend for the first time after several years of stagnation. However, despite progress in areas such as pest control, soil health and the use of organic inputs, the segment continues to face challenges. Fluctuations in yields and high production costs in particular are hampering expansion. According to the market experts, innovations – for example in integrated pest control, water management and varietal development tailored to organic systems – remain crucial to leveraging the long-term potential of this niche market.

Global crop likely to increase slightly

In the USA, the world's largest producer and consumer of cranberries, crop estimates for the 2025/26 season vary widely. While Chelmer Foods expects a significant decline due to factors such as prolonged drought and early frosts in the central growing regions, the International Nut and Dried Fruit Council (INC) forecasts even a slight increase over last year. However, the INC also points out that unfavourable weather conditions in Wisconsin have resulted in smaller berries, which could mean that the US crop will be slightly smaller after all. The INC estimates for Canada are around 49,700 mt, while Chile is expected to increase its production by 8.7% to 11,600 mt. Overall, the INC expects a global crop of 205,200 mt in the 2025/26 season.

Global cranberry production, in mt

Country

2024/25

2025/26

Diff.

USA

142,321

143,900

1.1%

Canada

49,560

49,700

0.3%

Chile

10,670

11,600

8.7%

Total

202,551

205,200

1.3%

INC, November 2025

EU imports significantly higher

EU cranberry imports increased by almost 11% in the first eleven months of 2025 compared to the same period last year. The most important supplier by far was the USA, which shipped 18,332 mt of cranberries to EU countries, 7.4% more than in the same period last year. Canada increased its shipments to the EU by an impressive 20.5% to 15,829 mt, while Chile delivered 6.7% less than in the same period last year.

In total, the EU imported 37,507 mt of cranberries worth more than EUR 133 million during the above-mentioned period. The most important buyers were the Netherlands, Germany and Poland. The average import price was EUR 3.56/kg, 1.9% below last year's level.

EU cranberry imports, in mt

Partner

2024

2025

Diff.

USA

17,064

18,332

7.4%

Canada

13,135

15,829

20.5%

Chile

3,405

3,178

-6.7%

Others

291

168

-42.3%

Total

33,895

37,507

10.7%

DG AGRI TAXUD Customs Surveillance System, 01/01-30/11

20089391+20089393+20089399 Cranberries, processed

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