Dried Fruit

Barberries: producers hope for more support

August 30, 2021 11:33 AM, Der AUDITOR
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TEHRAN. While market players in the Iranian barberry market are experiencing increasing export demand, there is a lack of financial resources to properly promote the product. In addition, export taxes stand in the way of exporters.

Barberry cultivation needs to become more attractive

Iranian market players observe that the export demand for dried barberries is continuously increasing and the berries are gaining popularity worldwide. Outside Iran, barberries are processed a lot in the health sector, but they are still less known as a food that is rich of vitamin C. To change this, Iranian farmers and producers would like to get more support from the government. There is a lack of financial resources, especially in the marketing sector, to make the benefits of dried barberries known globall

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