Dried Fruit

Barberries: shocking lack of expertise

May 3, 2022 12:03 PM, Der AUDITOR
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TEHRAN. Iran’s barberry exports slumped by 16% in the first quarter. Issues are, however, not only normal fluctuations in supply and demand but rather the fact that the global market is not familiar enough barberries. To make matters worse producers and refiners lack sufficient expertise in dealing with the fruit.

Golden opportunity missed

Iran only exported 146,972 kg of barberries in January-March, which is 16% down on the 174,670 kg shipped in the same period last year. Declines in demand and production are naturally the main drivers for this slowdown but suppliers also emphasise that there are more serious underlying issues to consider. Problem is that consumers are not familiar enough with this product and that producers as well as refiners in Iran fail to treat the berries properly. Improper packaging, for instance, makes the fruits turn black while being shipped in hot

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