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Butter: consumers are not impressed

April 26, 2022 at 9:52 AM, Der AUDITOR
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FRANKFURT/BRUSSELS. Consumers have not been deterred by high butter prices in Germany so far after several discounters including Aldi and Lidl raised prices in April. Although average EU butter prices range 70% higher than last year, this has failed to impress exports.

EU prices surge by 70%

Aldi’s announcement issued at the start of April to raise the prices for butter and other products by as much as 30% came as a shock. As the Southern German Butter and Cheese Exchange, however, reports this has not stopped consumers from buying butter. Issue is that many retailers still had large supplies at their disposal, which they were able to offer at cheap rates. They partly even succeeded in undercutting market prices. Nevertheless, it should be noted that consumers are very concerned over the recent surge in prices. As the prices

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