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Dates: growing frustration

December 13, 2022 at 12:13 PM , Der AUDITOR
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TEHRAN. Suppliers are watching with a growing sense of frustration how other countries are gaining a foothold in the Europe with the dates produced in Iran. Trouble are mismanaged branding, packaging and policies, which cost the industry dearly as neighbouring countries tend to reap the profits.

Industry not only has itself to blame

Although Iran is the second largest exporter of dates in the world with annual overseas shipments ranging at 297 million mt, this is achieved with a remarkably low average export price of USD 0.88/kg (EUR 0.83/kg). Suppliers are, however, by no means trying to undercut prices in other countries such as Tunisia, Saudi Arabia or France, the Netherlands or the United States, but it is rather the case that other countries tend to buy unprocessed Iranian dates in bulk or in large packages of 5-10 kg cheaply and resell them at higher

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