Hazelnuts: Ferrero takes the blame

January 23, 2025 at 12:50 PM , Der AUDITOR
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ORDU. Ferrero is mainly to blame for the current price movements for hazelnuts. Other factors are, however, also shaping market dynamics with speculations running wild.

Competitors respond to market giant

While Ferrero has disrupted proceedings, buyers in the eurozone have turned a bit lucky this week. Issue is that the market started off on a stable footing at the start of the year, which changed as soon as Ferrero jumped into action. Trouble is not only that the confectionary giant gave Durak findik, one of Turkey’s leading hazelnut exporters, a tender for high-quality Çakıl hazelnuts but also that the purchasing bid of TRY 132.50/kg ranged well above market price. In response Balsu, another major exporter, decided

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