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Hazelnuts: watching out for Ferrero and flower counts

January 29, 2026 at 10:58 AM , Der AUDITOR
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ORDU. Ferrero may enter the market for hazelnuts very soon and the first flower counts are about to start for the 2026 crop. High costs are driving sentiments. Demand is leaving much to be desired.

First flower counts and Ferrero

Reports from this week’s Gulfood fair in Dubai showcase that price developments have understandably prompted some confectionery producers to replace hazelnuts with other nuts. Yet, local demand for Ramadan is good in Turkey. News to watch out for is that Ferrero may enter the market in February and purchase kernels. This could prompt a temporary price rise, which the market will, however, not be able to sustain unless there is a considerable recovery in demand.

In addition, the first flower counts for the 2026 crop are a

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