Free of charge

Sultanas: How to attract new customers

February 24, 2017 at 12:57 PM , Der AUDITOR
Play report as audio

MANISA. Traders visiting last week’s Biofach where not very enthusiastic. They are desperately seeking for ideas to attract new customers.

Most buyers are currently covered meaning that exports from Turkey are running well but new enquiries are lacking.

Increase in exports

Traders visiting the Biofach in Nuremberg last week report that demand is low and that it is becoming increasingly necessary to enter new markets. It is therefore hardly surprising that the strengthening of the Turkish lira failed to lift export prices. Turkey has exported 142,130 mt since the beginning of the season, 40% more than last year. With an average price of 1,595 USD/mt exports are moreover 560 EUR/mt cheaper than last year.

Sultana exports in mt

season

mt

USD

EUR

2016/17

142,129

1,595

1,512

2015/16

101,536

2,153

2,041

avg. prices

 

Price dumping

Apart from the risk of frost the production prospects for this year are very promising. Since most buyers appear to be covered traders only expect nominal price increases should frost occur. Some suppliers are selling out their stocks at remarkably low prices. Some offers are as low as for instance 1,700 USD/mt FOB Izmir for organic sultanas, type 9.

Sultanas, Turkey

type

USD/mt

EUR/mt

Grade A, Type 8, STD  

1,275

1,209

Grade A, Type 9, STD  

1,320

1,251

Grade A, Type 10, STD  

1,450

1,375

Bio, Grade A, Type 9  

2,200

2,086

FOB Izmir

 

Attached Files

File icon
sultana type 9 price chart

View related articles

Go to the News Overview
Nuts
May 19, 2026
MANILA. Coconut producers in the Philippines, as well as in other producing countries such as Vietnam and Indonesia, are watching the possible El Niño weather phenomenon with concern, as it could develop in the coming months. Rising fuel prices and limited availability are also causing problems.
Dried Fruit
May 19, 2026
AYDIN/MACAO. Global dried fig production is expected to fall this year. In Turkey, however, the outcome is expected to be similar to last year’s. The mycotoxin issue is weighing heavily on the market.
Dried Fruit
May 19, 2026
MALATYA/MACAO. According to the latest INC estimates, dried apricot production in 2026/27 is expected to be more than 50% higher than in the previous season, provided Turkey is not once again faced with unexpected weather events. Hailstorms are already causing concern among local growers.
Dried Fruit
May 19, 2026
MACAO. In 2026/2027 the supply situation for table dates will be rather comfortable. Sudan is, in fact, the only country in which production will decline.